Category Archives: Business of writing

Writing the Unmarketable Novel

Almost two years ago I finished a YA novel, Soul Cages, that I knew in my heart of hearts was going to be a nightmare for an editor to get past the sales & marketing department of a traditional publisher.

That’s because in my gut I knew it was going to be difficult to get any readers to even want to pick it up. I knew the book was in trouble sales-wise as soon as my usual first reader burst into tears while reading the synopsis, and then refused to read the manuscript. I had to get other readers to take over for that book. Most ended up loving the story, but I never forgot the response of that first reader.

Seeing your first reader cry in sorrow really sucks.

Let’s face it. Most of the time, readers are coming to a story to mentally relax for a while. They’re coming for entertainment. I’d written a story that was a weird horror/romance/special issues tribute to Judy Blume, C. S. Lewis, and Stephen King in one go. It dealt with ugly nasty stuff like family abuse, the way kids with Asperger’s sometimes get treated badly, the abuse of Scripture in the Bible to justify cruelty, and anti-Semitism…among other things.

None of that stuff is appealing for entertainment. Ugh, who wants to read all  that after a bad day?

The novel went through several rounds of editing, but there comes a point when you realize as a writer that you can only make a weird “Frankenstein” novel  marketable by censoring your protagonist and mutilating the story by chopping it up. Chop out the romance, or chop out the horror, or chop out the Asperger’s.

In the end I decided to leave the main character alone. It was her story, not mine, and I decided to let her story stand as she’d told it to me, and I went on to write new stories.

And it was the best decision I ever made. I’ve written another novel and many  short stories since I put Soul Cages to rest, and a lot of exciting things have been happening behind the scenes these last six months. Things that would not have happened if I had attempted to keep rewriting Soul Cages to death.

Soul Cages itself has been released in e-book form, and it is still under consideration with a certain midsize traditional publishing house (though I suspect in the end the editor will fail in getting it past marketing).

I’ve done no email blasts, no blog tours, no ads, no book launch party, no “push” of any sort. And I don’t intend to. My limited work time is better spent writing new stories to improve my craft, and some of those new stories will prove to be more marketable–i.e. more appealing to readers–than Soul Cages is.

But am I sorry that I wrote Soul Cages? Do I feel I wasted my time by working on an unmarketable novel?

No.

I think it’s good for an artist to write at least one story where it feels like you’re spitting in the eye of the market. Writing that unmarketable novel made me a better writer by making me a gutsier writer, and I think I’ll be reaping the benefits for decades to come.

A Blog Post to Give Comfort in Rough Times, and a Few More Links

I also found out about a website that has various posts by pro writers (such as David Morrell) about the publishing industry.  It’s called Backspace – The Writer’s Place.

Another great resource is the NINC blog. Members of NINC have to be multi-published in order to join, so I find the information and blogs professional in tone and attitude.

Also, there’s Bob Mayer’s blog. He has 20 years of experience as a fiction writer in traditional publishing, and 2 years of experience doing indie publishing, so I find his posts have a lot of depth to them.

Albuquerque Comic Expo and Some Links

I was at the first ever 3-day Albuquerque Comic Expo (aka ACE), and so this week’s post is going to be brief because I want to take time to mull over everything I learned there. All I will say for now is that even if one doesn’t have an interest in screenwriting or writing for comic books and video games, go to one of these major conventions that are film, gaming, and comic book focused.  I came away from the convention with a fresh perspective on storytelling and what is happening in entertainment outside of the publishing industry.

Plus, they are also a terrific way to meet various artists, actors, and filmmakers, and pick up a lot of gossip about what is going on in the entertainment industry.  It also is a great way to learn how to act like a pro if in the future you get invited to a convention–as an anonymous attendee, you’ll learn what you like and what pisses you off in the behavior of celebrity guests.

Links

Many have probably already heard about it, but Kickstarter is an amazing resource for raising funds for a major project in the arts. I heard excited comments from filmmakers and comic book artists about this website.

There’s an interesting article by Robin Sullivan on The New Midlist: Self-Published E-book Authors Who Make a Living. One of the things I love about Robin Sullivan is she always tries to include hard data when she can.

Bronnie Ware, who has worked in palliative care for those who wish to die at home, has written a list of the top 5 Regrets of the Dying.

Last night I saw a fascinating documentary called Nerdcore Rising on a rapper, MC Frontalot, who raps about the nerdy stuff he loves. The documentary starts as he begins his first ever national road tour as a musician and follows him until his triumphant end playing for thousands at Penny Arcade Expo. The film made me think about how the internet has made the “1000 True Fans” to support an artist possible. Also, a reminder of how hard artists need to work to get good enough to entertain a large crowd. If MC Frontalot had been lazy and just gone direct from his home town to the Expo gig without putting in all those long hours on the road to get better, he might have bombed.

The Passive Guy has had a terrific series of blog posts on the J. K. Rowling announcement of Pottermore, as well as a continuing series of brilliant posts on publishing contracts.  He’s a former lawyer, so you definitely don’t want to miss his lawyerly insights on contracts.

Turtle Steps Add Up To a Long Distance Over a Year

Turtle steps add up to a long distance over a year.

But we all know that maxim already. But there are days that I have to remind myself of this truth. It’s gets hard to remember it when the rabbits are racing by (or at least bragging that they’re racing through things).

Many of us have jobs and family obligations that demand a lot of our time.  And there’s a temptation to take an “all or nothing” stance to writing.  That attitude that either we need to be writing thirty manuscript pages a day, or else quit.  Yet, writing just one page a day adds up to a 365-page manuscript over a year–a good length for a novel.

Finding the time to write thirty pages a day may be impossible.  Finding the time to write one page a day is not.  Even if you’re a slow typist and writer, we’re talking about finding 15-60 minutes of time–the time can even be broken down into increments of 10 minutes if needed. Most writers I know need only about 15-30 minutes to write that one page (about 250 words).

It’s like people’s attitude towards losing weight–the “shock and awe” approach.  Many go after the extreme weight loss over a two month time period by starvation-type dieting, instead of the steady permanent loss over two years by small changes each week in lifestyle.

I’ve learned from trial and error that tiny steady changes over a year can lead to more extreme results than a “shock and awe” approach to a goal. And when the time frame goes to three to five years for turtle steps, the changes seen can be stunning.

Part of it has to do with the fact that the “shock and awe” approach is often unsustainable over a long time frame.  Sooner or later a crisis happens, or one’s health collapses from overwork, or when one doesn’t meet the outrageous goal for the month, one quits trying at all since there’s that “all or nothing” mindset. For example, being on a strict diet and going off the wagon to eat half a pizza at a party, and then saying, “I failed, so there’s no point in going on” and continuing the eating binge for weeks.

Slowly I am learning not to compare myself to the rabbits bounding by, and to instead keep my mind focused on the next small step as I move along in my turtle-like way. The rabbit path is not feasible right now, but it’s not the only way to get where I want to go.

Or to quote Benjamin Franklin:

It is true, there is much to be done, and, perhaps, you are weak-handed; but stick to it steadily, and you will see great effects; for ‘Constant dropping wears away stones; and by diligence and patience the mouse ate in two the cable; and little strokes fell great oaks.

The Craving for Validation Can Really Screw Things Up

Writers–especially new writers–crave validation the way a cat craves catnip. I’ve seen the craving result in a few writers doing some incredibly destructive things from a business perspective. I myself did quite a few stupid things business-wise due to the validation crapola in my head until I learned from much more experienced writers that the crapola was there and that I needed to get rid of it.

Validation is NOT asking “Is this piece of writing any good?”  Validation is all about saying stuff like:

When thus-and-so happens, then will I be a REAL writer.

It’s the part about “then I will be a real writer” that messes writers up in the head. Badly.

Several wise old pros told me, “a real writer is someone who writes, day in and day out,” and I used to be inexperienced and stupid enough to scoff at that saying.  Surely there had to be more to being a “real” writer.

I don’t scoff anymore, because I’ve learned the hard way that there’s a core seed of truth to what those writers said.

A writer writes.

A painter paints.

A singer sings.

A coder codes.

Whenever someone quits doing the action (code, sing, write, etc.) that is the core of their dream, everything grinds to halt in a matter of time. Writers who stop writing will eventually become the topic of “What ever happened to so and so?” among readers.

Also, validation is NOT about setting goals.  It’s fine to have goals.

What I’m talking about here is having a mindset where a writer is totally dependent on a particular thing happening to feel like a “real” writer. This dependency results in neediness that can be manipulated by scammers, and a frantic urgency that results in bad business decisions that can postpone (or even wreck) the ability to make a living as a writer.

For quite a number of writers, “thus-and-so” is “published with a NYC publishing house.” The problem is the “When I am published by a NYC publishing house, then I will be real writer” mindset leads to a neediness that makes it hard for a writer to do the negotiating that needs to be done to get a decent contract.

Here’s something to think about.  These NYC publishing contracts are between a writer and a corporation.  We aren’t talking about two individuals working out a joint partnership here. Those people you meet from the corporation can be really really nice, but at the end of the day it’s the corporation the writer signs with. Editors and CEOs can be fired.

The craving for validation from corporations based in NYC can be used against a writer in contract negotiations. It’s just the nature of business–the writer’s book is a profit-and-loss statement for the corporation. If a writer wants to play doormat, that’s the writer’s problem as far as the corporate entity is concerned. Sometimes an editor will warn a writer if the writer acts too much like a pathetic wuss in negotiations, but for the most part the writer is on his or her own.

The other nasty part of this “NYC publishing house” requirement for being a “real” writer is that all the great middle-sized publishing companies get ignored because one is chasing after a narrow definition of being “real.”  There are some terrific small and middle-sized publishing houses out there, ones that are going to be big publishing houses 15 years from now.

Lastly, the whole mindset of  “when thus-and-so happens, then I’ll be a real writer” also makes it harder to keep morale up. Several old pros have pointed out to me that writing is disheartening enough as it is due to the rejection process; there’s no need to pile more anguish on by setting absurd goals for what is “real” as a writer.

A real writer writes, day in and day out.

Everything else is just a goal to aim for.